Training Programs Marketing and Sales Advertising & Outreach Specialist
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Advertising & Outreach Specialist

Learn how to create advertising pieces for print and digital media. This course will teach you to develop and execute all stages of an advertising campaign, from writing ad copy to story-boarding and measurement.

advertising-and-promoting
$1,295.00 (USD)

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Overview

Nearly every business uses some form of advertising to promote their products or services. Even in today's digital marketing arena, advertising professionals play a vital role in driving product awareness. This course will teach you how to create advertisements for print and digital media.

Being successful in advertising requires more than just creative thinking, it requires research and project management skills. This course will also teach you how to couple creative and strategic thinking. You will learn how to analyze consumer motives, research markets, and use this data to plan and create advertisements.

Objective

Outline

Requirements

Prerequisites

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California State University Pomona College of Professional and Global Education

3801 West Temple Avenue, Bldg. 220A
Pomona, CA 91768 US
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